NEW AGE OF SPORT MANAGEMENT EDUCATION IN EUROPE (NASME project)

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NOVÁ Jana BERIT Skirstad

Druh Konferenční abstrakty
Citace
Popis CEDEFOP European skills & jobs survey conducted in 2014 in all EU28 Members States was the first survey on skill mismatch. It revealed that about 30% of European employees possess qualifications that are not well-matched to those required by their jobs, while about 45% of EU adult workers believe that their skills can be better developed or utilized at work. Based on these striking facts EU Commission announced various EU level actions to tackle skills mismatches and gaps in the EUs labour market. However, the existent approaches lack focus on the Sport Management. There is also just limited number of studies or initiatives tracking the employment of sport management graduates, as an important indicator of the mismatch between the education and labour market needs (Taks et al, 2003; Packheiser and Hovemann, 2015; Skirstad, 2004; Skirstad et al 2018; www.karjera.lt) and the employment of sport managers is not even tracked separately in Employment in sport, Eurostat, 2017. That was the reason why 9 countries across EU (Denmark, Norway, Finland, Czech Republic, Greece, France, Lithuania, Germany and Spain) decided to carry out the ERASMUS + project that would address the issue of improving relevance of Sport Management education in order to improve the match between obtained skills through sports education and demand in the labour market. The aim of this project is to be fulfilled by 3 rounds of data collection in 9 countries in order to develop Sport Management curriculum that is designed to improve the match between sport management education and demands in labour market - New Age Sport Management Education (NASME). Moreover the situation within NASME project will be compared with the situation described by the AEHSIS Thematic network in 2004 that was the first trial to foresee the market demand of sport management. The first and second rounds of the data collection finished in February 2018.On line survey was realized using the Webropol tool and 558 respondents from 4 sectors (local sport managers in a city or municipality, non-profit sport clubs, professional clubs and private enterprises) identified skills required for current and future sport managers. Thus, comparative data on the present and future expectations regarding skills needed in the sports business area in 9 different countries are available. Moreover the experts from each country submitted the national subreports describing the situation with regards to the current situation in sport management education and unemployment of sport management graduates. The project will continue with face to face interviews with experts from variety of sports organizations and the final results of the project will be available at the beginning of 2019. But the data that has been collected so far are worthy to be presented so to pave the way for NEW AGE OF SPORT MANAGEMENT EDUCATION IN EUROPE.