Business Model Canvas

To start a project you need to form a business plan. It is a structured outline to help you organize your thoughts and answer basic questions. You will state who you are, what you offer and where you are going. You will analyse possible threats, find potential opportunities and ways to reach customers. As an example you can use Canvas framework.


business model, project plan, goal, mission, costs, segmentation

The main advantage of canvas is the ability to verify or refute your assumptions, which may not always be correct, at an affordable cost. It is a very flexible tool to structure the discussion of the people responsible for the development of the service.

Canvas template, internal economic and strategic documents

generic: high level abstract best practice, metalevel category (e.g. manage architectures)

Application domain:
Medicine/Healthcare, Education (Technology enhanced learning), Data science (analysis & visualisation), Industry (Production), Mobility, Energy, Software engineering

Main phase:
Generic: Requirements/Exploration, Generic: Design/Plan

Related literature:

In which projects do/did you use this practice?
communication campaignes for the university, project MUNI Ambassadors

Project Manager

>10 years of experiences
Masaryk University

1. How do ​you rate the potential benefit for your projects? 4
2. How often are you using that practice? 4
3. What is the effort to introduce the practice in your project upfront? 3
4. What is the effort to apply the best practice in your project daily basis? 3

Questions 1, 3 and 4 (1 = Low, 5 = High)
Question 2 (1 = Never, 5 = Always)

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