Protect your web analytics data and the privacy of your visitors

These days, user data is valued above gold. Thanks to this data, huge corporations can build a picture of each visitor's site. This data is valuable to us, but do we want to share it at the expense of our visitors' privacy? Switching from Google Analytics to Matomo, which can also be used on our own servers, helps us protect our users' data.


Privacy, Data, web, analytics, maotmo, google

Privacy and data protection at the top


activity: description what you have to do in your specific level (e.g. define interface)

Application domain:

Main phase:
Generic: Requirements/Exploration, Generic: Design/Plan, Operations: Maintenance/Monitor

Related literature:

In which projects do/did you use this practice?,,

Project Manager, Graphic Designer

3–5 years of experiences
Masaryk University

1. How do ​you rate the potential benefit for your projects? 5
2. How often are you using that practice? 4
3. What is the effort to introduce the practice in your project upfront? 1
4. What is the effort to apply the best practice in your project daily basis? 3

Questions 1, 3 and 4 (1 = Low, 5 = High)
Question 2 (1 = Never, 5 = Always)

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