Communication strategy of a release

To spread awarness of a new product such as visualization, dashboard or web it is more than useful to formulate communication strategy. It defines what, when, with which purpose, how and to whom you want to deliver your message. And also responsibilites for the paritucalar parts of the process. You choose specific style and channels for public and for experts.


communication, strategy, brand, channel, promotion, target group

From the customer's point of view, the release of a new product is just part of the process of making it public. They need to be informed about the news in the way they expect it as a matter of priority. With a communication strategy, you can reach more people, educate them about the details of your product and avoid misunderstandings.

Contact database, social media account

concret: specific best practice (e.g. use microservice)

Application domain:
Medicine/Healthcare, Education (Technology enhanced learning), Data science (analysis & visualisation), Industry (Production), Mobility, Energy, Software engineering

Main phase:
Operations: Deployment/Release

Related literature:

In which projects do/did you use this practice?
Promoting visualization of mental health, promoting new IT service, informing about IT service change, promoting faculty/study at the university

Project Manager

>10 years of experiences
Masaryk University

1. How do ​you rate the potential benefit for your projects? 4
2. How often are you using that practice? 5
3. What is the effort to introduce the practice in your project upfront? 3
4. What is the effort to apply the best practice in your project daily basis? 3

Questions 1, 3 and 4 (1 = Low, 5 = High)
Question 2 (1 = Never, 5 = Always)

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